Written Communications

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The Thong Principle

The Thong Principle: Saying What You Mean and Meaning What You Say

by donalee Moulton

The Thong Principle has little to do with beachwear and everything to do with effective communication. It’s about ensuring messages are successful for the sender—and the receiver. The book delves into the elements that comprise successful communications—conciseness, clarity, concreteness, and much more. It also puts those elements into context. Meaningfully.

Ebook $13.49. Also available in print.

Note: Quoted prices are for the Nov. 15-Dec. 31 time period.